OPPEIN- Leader in Premium Kitchen Cabinetry
"To build OPPEIN into a respected and beloved, renowned Chinese creative home furnishing group with international influence" – this is OPPEIN's vision.
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Corporate Philosophy
Our business philosophy is: By integrating elements of traditional Chinese cultural concepts with cutting-edge European and American design, and leveraging the synergistic development of standardization and scalability in production, we forge the best value for money. We provide consumers with high-end customized home products, creating a more beautiful, comfortable, and high-quality daily life for the masses.
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Company Overview
Founded in 1994 and listed on the Shanghai Stock Exchange (Stock Code: 603833), OPPEIN Home Group Inc. is China's first customized home furnishing enterprise to achieve a market capitalization exceeding 100 billion RMB. Starting with whole-house cabinets, OPPEIN has expanded its business into wardrobes, whole-home customization, wooden doors, bathrooms, soft furnishings, kitchen appliances, metal doors & windows, armored doors, furniture accessories, and integrated home solutions. This forms a diversified industrial structure and establishes a dual flagship product matrix of whole-house cabinets and wardrobes. OPPEIN is a comprehensive, modern integrated home furnishing service provider in China, integrating R&D, manufacturing, and sales across multiple business segments.
The Group now encompasses brands including **OPPEIN** (mid-to-high-end), **miform** (luxury), **Oppolia** (youthful & trendy), **BONIS** (integrated home solutions), **Oppoin** (new whole-home), and **OTUO** (luxury whole-home doors & windows customization), creating a brand development matrix that covers diverse consumer groups and comprehensively meets differentiated market demands.
Today, OPPEIN operates five intelligent manufacturing bases in Tianjin, Qingyuan, Wuxi, Chengdu, and Wuhan, with a total floor area exceeding 2.5 million square meters. Its global retail network surpasses 7,000 stores, with products sold in 118 countries across six continents. OPPEIN also maintains an international designer alliance, forming strategic partnerships with renowned Italian designers like Sergio and Marco. The company has been repeatedly listed among the "Top 500 Most Valuable Chinese Brands" and ranked among the "Top 500 Chinese Manufacturing Enterprises" from 2019 to 2021.
Leveraging its formidable scale and strength, OPPEIN Home Group continually creates market miracles. Its six core competitive advantages – powerful brand influence, extensive retail network, product R&D & craftsmanship innovation capabilities, large-scale customized non-standard production capacity, IT advantages, and talent development – solidify its position as the undisputed home furnishing industry leader.
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Brand Culture
The core of OPPEIN's brand culture is "Home, Love, OPPEIN". Our brand consistently revolves around the two central themes of "Home" and "Love." We believe changing the world begins with changing every home.
"To build OPPEIN into a respected and beloved, renowned Chinese creative home furnishing group with international influence" has always been our corporate vision. Our goal is to become "OPPEIN of the World" and a "Century-Old Brand."
Our current achievements and honors are not the destination. Our dream is to build a platform like the Vienna Opera House – one that has weathered centuries while still standing strong, continuously reaching new heights.